The "implement marketing mix" step of the strategic marketing planning process is part of the control phase.

Name: The "implement marketing mix" step of the strategic marketing planning process is part of the control phase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "implement marketing mix" step is part of the implementation phase, not the control phase. The control phase involves measuring and evaluating the results of the marketing strategies and plans and taking corrective action to ensure that objectives are achieved.

The "Implement Marketing Mix" Step of the Strategic Marketing Planning