When conducting a SWOT analysis,in what phase of the strategic marketing process is an organization presently engaged?
A) planning
B) implementation
C) control
D) segmentation
E) metrics

Question

Quizplus · Accepted Answer

Conducting a SWOT analysis is a crucial part of the planning phase of the strategic marketing process. In this phase, the organization identifies its strengths and weaknesses, as well as external opportunities and threats that may affect its performance in the market. Based on the findings, the organization can develop a strategic plan that leverages its strengths and opportunities while minimizing its weaknesses and threats.

When Conducting a SWOT Analysis,in What Phase of the Strategic