Which of the following is least likely to provide a sustainable competitive advantage?
A) lowering prices
B) having a well-known brand name
C) achieving high levels of customer satisfaction
D) using patented technology
E) creating an efficient supply chain

Question

Quizplus · Accepted Answer

Lowering prices may attract customers in the short term, but it is not a sustainable competitive advantage as competitors can easily lower their prices as well. This creates a price war that ultimately harms the entire industry.

Which of the Following Is Least Likely to Provide a Sustainable