As it pertains to the marketing plan,understanding the causes of performance,regardless of whether that performance exceeded,met,or fell below the firm's goals
A) enables firms to make appropriate adjustments.
B) allows managers to demonstrate their effectiveness.
C) offers insights into crafting an appropriate mission statement.
D) should always be followed by eliminating underperforming SBUs.
E) allows firms to better assess customer loyalty.

Question

Quizplus · Accepted Answer

Understanding the causes of performance helps firms to identify areas for improvement and make appropriate adjustments to their marketing plan. This enables them to better achieve their goals and improve overall performance.

As It Pertains to the Marketing Plan,understanding the Causes of Performance,regardless