After the release of the movie E.T.,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M'S,regretted not permitting its product to be used in the film.This is an example of

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This is an example of product placement, where a company's product is featured in a movie or TV show with the intention of increasing brand awareness and sales. In this case, Hershey's Reese's Pieces benefited from being prominently shown in the movie E.T., while Mars missed out on an opportunity to increase sales by not allowing M&M'S to be used in the film.

After the Release of the Movie E