Three common trade-oriented sales approaches are targeted uniquely to wholesalers,retailers,and distributors: allowances and discounts,__________,and training of distributor's sales forces.

Question

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Cooperative advertising is a trade-oriented sales approach where manufacturers and retailers share the cost of advertising, making it a suitable strategy for targeting wholesalers, retailers, and distributors.

Three Common Trade-Oriented Sales Approaches Are Targeted Uniquely to Wholesalers,retailers,and