Marketers have observed that our marketplace is shifting to an "age of engagement." All of the following are forms of consumer engagement except which?

Question

Quizplus · Accepted Answer

The statement mentions that all options are forms of consumer engagement except one, and option E, public relations, is not a form of consumer engagement but rather a communication strategy aimed at building relationships and managing the reputation of a company or brand with its stakeholders. The other options (QR codes, reality shows using online voting, Facebook Pages, and Twitter re-tweets) all involve some form of consumer participation and interaction, which are key elements of consumer engagement.

Marketers Have Observed That Our Marketplace Is Shifting to an "Age