All of the following were elements of Taco Bell's Cool Ranch Doritos Locos Tacos campaign except which?
A) social media
B) outdoor ads
C) direct mail
D) public relations
E) cinema ads
Correct Answer:
Verified
Q8: The promotional mix refers to
A) the three
Q9: The _ is used in part to
Q9: The combination of one or more communication
Q10: By taking consumer expectations into consideration in
Q11: In a marketing context, the acronym IMC
Q13: A primary function of the promotional mix
Q15: Advertising, personal selling, sales promotion, public relations,
Q16: Marketers have observed that our marketplace is
Q18: Disney uses an integrated marketing communications program
Q18: Integrated marketing communications (IMC) programs coordinate a
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