Figure 14-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled B represents

Question

Figure 14-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled B represents

Quizplus · Accepted Answer

The promotional element labeled B represents personal selling, which is the act of a company's sales representatives personally interacting with customers to make sales and build customer relationships.

Figure 14-2 -To Communicate with Consumers,a Company Can Use One or More