Figure 14-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled C represents

Question

Figure 14-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 14-2,the promotional element labeled C represents

Quizplus · Accepted Answer

The promotional element labeled C represents public relations, which involves the use of communication tools to create and maintain a positive image of the company and its products/services in the eyes of the public. This can include activities such as press releases, sponsorships, events, and social media engagement. While advertising, personal selling, sales promotion, and direct marketing are also important promotional tools, they are represented by different elements in the diagram.

Figure 14-2 -To Communicate with Consumers,a Company Can Use One or More