Figure 14-4

-Channel B in Figure 14-4 represents which type of promotional channel strategy?

Question

Figure 14-4

-Channel B in Figure 14-4 represents which type of promotional channel strategy?

Quizplus · Accepted Answer

Channel B in Figure 14-4 represents a pull strategy, where the manufacturer is using advertising and promotion to create demand for their product among consumers, who then request the product from retailers. This approach contrasts with a push strategy, where the manufacturer promotes their product to the retailer through various means, hoping to get the product onto shelves and in front of consumers.

Figure 14-4 -Channel B in Figure 14-4 Represents Which Type of Promotional