Many prescription drugs such as Lipitor have national TV advertising campaigns to encourage patients to learn more about the drugs and ask for them by name from their doctors.The manufacturers of these drugs are using __________ strategy.

Question

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The manufacturers of these drugs are using a pull strategy, which aims to stimulate demand and create a desire for the product among end-users (patients) rather than targeting healthcare providers directly. By advertising directly to patients, the manufacturers hope to create a demand for their product, which patients will then request from their doctors. This is in contrast to a push strategy, which aims to promote the product to prescribers (such as doctors) who will then recommend the product to their patients.

Many Prescription Drugs Such as Lipitor Have National TV Advertising