For a promotional campaign, the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action is referred to as

Name: For a promotional campaign, the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action is referred to as
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The hierarchy of effects is a model used in marketing that describes the stages a consumer goes through from becoming aware of a product to taking action, such as purchasing.

For a Promotional Campaign, the Sequence of Stages a Prospective