During the evaluation phase of an IMC program, a firm will ________ and make needed changes.
A) posttest the promotion
B) design the promotion
C) state the mission
D) carry out the promotion
E) identify possible advertising or promotional firms
Correct Answer:
Verified
Q202: The first decision in developing the promotion
Q203: Promotional programs are specifically directed toward a
Q204: The first stage in the hierarchy of
Q205: The fourth of five stages in the
Q206: In the hierarchy of effects, awareness is
Q208: In the hierarchy of effects, an increase
Q209: The last stage in the hierarchy of
Q210: During the implementation phase of an IMC
Q211: For a promotional campaign, the sequence of
Q212: For a promotional campaign, the hierarchy of
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