In the hierarchy of effects, an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the ________ stage.

Name: In the hierarchy of effects, an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the ________ stage.
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Question

Quizplus · Accepted Answer

The interest stage in the hierarchy of effects model is where consumers develop a desire to learn more about the product or brand features.

In the Hierarchy of Effects, an Increase in the Consumer's