The fourth of five stages in the hierarchy of effects is
A) interest.
B) awareness.
C) adoption.
D) trial.
E) evaluation.
Correct Answer:
Verified
Q200: Q201: In the hierarchy of effects, interest refers Q202: The first decision in developing the promotion Q203: Promotional programs are specifically directed toward a Q204: The first stage in the hierarchy of Q206: In the hierarchy of effects, awareness is Q207: During the evaluation phase of an IMC Q208: In the hierarchy of effects, an increase Q209: The last stage in the hierarchy of Q210: During the implementation phase of an IMC
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