Figure 14-5 
-The promotion decision process is divided into three phases.In Figure 14-5,B refers to the __________ phase.
A) scheduling
B) development
C) implementation
D) evaluation
E) planning
Correct Answer:
Verified
Q201: Promotional programs are specifically directed toward a
Q202: The first decision in developing the promotion
Q206: In the hierarchy of effects, awareness is
Q206: The _ is defined as the group
Q207: During the evaluation phase of an IMC
Q213: In the hierarchy of effects, the consumer's
Q214: During the implementation phase of an IMC
Q216: During the implementation phase of an IMC
Q217: The fourth stage in the hierarchy of
Q218: The second stage in the hierarchy of
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