During the implementation phase of an IMC program,a firm will ________ and carry out promotion.
A) posttest the promotion
B) design the promotion
C) state the mission
D) identify possible advertising or promotional firms
E) pretest the promotion
Correct Answer:
Verified
Q205: The fourth of five stages in the
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Q211: For a promotional campaign, the sequence of
Q213: A prospective buyer goes through a sequence
Q214: Promotional programs are specifically directed toward a
Q215: During the planning phase of the promotion
Q218: The second stage in the hierarchy of
Q219: During the implementation phase of an IMC
Q240: The promotion-to-sales ratio is a measure used
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