A prospective buyer goes through a sequence of stages including awareness,interest,evaluation,trial,and adoption,which are referred to as
A) the hierarchy of effects.
B) Maslow's hierarchy.
C) the purchase decision continuum.
D) the consumer-product cycle.
E) the consumer purchasing hierarchy.
Correct Answer:
Verified
Q206: In the hierarchy of effects, awareness is
Q207: During the evaluation phase of an IMC
Q208: In the hierarchy of effects, an increase
Q208: The first stage in the hierarchy of
Q211: For a promotional campaign, the sequence of
Q213: In the hierarchy of effects, the consumer's
Q214: Promotional programs are specifically directed toward a
Q215: During the planning phase of the promotion
Q216: During the implementation phase of an IMC
Q218: The second stage in the hierarchy of
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