Which of the following tasks is completed during the planning phase of an IMC program?
A) specify the promotion objectives
B) pretest the promotion
C) state the mission
D) identify possible advertising or promotional firms
E) carry out the promotion
Correct Answer:
Verified
Q197: The actions a firm takes during the
Q199: Figure 17-6 Q200: Directing the promotional mix at ultimate consumers Q201: In the hierarchy of effects, interest refers Q202: Ann's young son suffers from allergies and Q202: The first decision in developing the promotion Q203: For a promotional campaign,the hierarchy of effects Q208: The first stage in the hierarchy of Q209: The last stage in the hierarchy of Q213: In the hierarchy of effects, the consumer's
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