Disintermediation refers to channel conflict that arises when
A) a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B) channel conflicts are resolved by a third party.
C) a channel member bypasses another member and sells or buys products directly.
D) channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E) the entire distribution chain is eliminated, when a company sets up its own wholesaler and retailer network.
Correct Answer:
Verified
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