Starbucks sometimes offers a promotion known as the "treat receipt." Patrons purchase a drink of their choice in the morning and then will receive a receipt to turn in after 2:00pm that same day.With the receipt the customer can choose from any grande iced beverage for just .50.Which is the most likely market modification strategy for Starbucks here?

Question

Quizplus · Accepted Answer

The promotion is aimed at increasing a product's use by existing customers. By offering a discount on iced beverages in the afternoon, Starbucks encourages customers to return later in the day and purchase additional drinks, increasing their overall use of the product.

Starbucks Sometimes Offers a Promotion Known as the "Treat Receipt