Figure 8-6
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The largest potential market segment consists of
A) students that live in a dormitory.
B) that live in an apartment.
C) students that are day commuters.
D) students that are night commuters.
E) faculty or staff members.

Question

Figure 8-6 
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The largest potential market segment consists of
A) students that live in a dormitory. 
B) that live in an apartment. 
C) students that are day commuters. 
D) students that are night commuters. 
E) faculty or staff members.

Quizplus · Accepted Answer

The Answer of Figure 8-6 
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3)is three times the size of a small market (shown by a 1)and a medium market (shown by a 2)is twice the size of a small market.The largest potential market segment consists of
A) students that live in a dormitory. 
B) that live in an apartment. 
C) students that are day commuters. 
D) students that are night commuters. 
E) faculty or staff members.

Figure 8-6 -Figure 8-6 Shows the Market-Product Grid for a Wendy's Restaurant