Black & Decker launched the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Question

Quizplus · Accepted Answer

The Snake Light is a new product that was created to address a global need for portable lighting, indicating that it is a product invention. Additionally, the fact that it became a best seller in multiple regions suggests that it was promoted using a global marketing strategy.

Black & Decker Launched the Snake Light Flexible Flashlight