How would consumers who purchased a new and innovative Nike LeBron XIII iD basketball shoe for $245 try to reduce any cognitive dissonance they feel?
A) limit their information search to an internal one
B) minimize problem-solving involvement
C) read ads for the new basketball shoe even after the purchase has been made
D) conceal the product purchase from others
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Question

Quizplus · Accepted Answer

Consumers may read ads for the product after purchase to reassure themselves of their decision and reduce any cognitive dissonance by confirming the positive attributes of the product.

How Would Consumers Who Purchased a New and Innovative Nike