Samsung,a consumer electronics manufacturer,recently introduced a 78-inch Internet-capable,4K UHD television with a curved screen.As its marketing manager,you have used lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most likely target market for this product?
A) Survivors
B) Believers
C) Experiencers
D) Achievers
E) Innovators

Question

Quizplus · Accepted Answer

Innovators are characterized by high resources and high innovation, making them the most likely target market for a high-end, technologically advanced product like a 78-inch 4K UHD curved television.

Samsung,a Consumer Electronics Manufacturer,recently Introduced a 78-Inch Internet-Capable,4K UHD Television