Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 100 million women and their babies against maternal and neonatal tetanus.This is an example of
A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, as Procter & Gamble is partnering with UNICEF to support a cause (protecting women and their babies against tetanus) while also promoting their brand through the Pampers 1 Pack = 1 Vaccine initiative.

Since 2006,Procter & Gamble Has Developed a Successful Brand Campaign