Question 1

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to
A) Generation X.
B) millennials.
C) Generation Y.
D) Generation Z.
E) baby boomers.

Accepted Answer

The baby bust refers to the period of time when there was a decline in birth rates after the baby boomers, who were born between 1946 and 1964. This means that the 50 million people born between 1965 and 1976 belong to the generation that came after the baby boomers, which is known as Generation X.

Question 2

The generation of children born between 1977 and 1994 is sometimes referred to as
A) echo busters.
B) baby busters.
C) the lost generation.
D) the baby boomerang.
E) millennials.

Accepted Answer

The generation of children born between 1977 and 1994 is commonly known as millennials.

Question 3

Americans born between 1977 and 1994 are referred to as
A) Generation X.
B) baby boomers.
C) Generation Y.
D) baby busters.
E) Generation Z.

Accepted Answer

This age group is commonly referred to as Generation Y, also known as millennials.

Question 4

The 50 million people born between 1965 and 1976,also called the __________,refers to Generation X.
A) Generation Y
B) baby bust
C) millennials
D) baby boomers
E) Generation Z

Accepted Answer

The term "baby bust" was used to describe the decrease in birth rates during the period between 1965 and 1976, which is the time frame associated with Generation X. The other choices refer to different generations. Millennials were born between 1981 and 1996 (C), Generation Y is also a term used to describe Millennials (A), baby boomers were born between 1946 and 1964 (D), and Generation Z refers to those born after 1996 (E).

Question 5

Younger members of Generation Y are idealistic and eager to get started as a force for good.One way they hope to achieve their goal is through
A) environmental responsibility.
B) political activism.
C) intergenerational dialogue.
D) fiscal conservatism.
E) educational reform.

Accepted Answer

Environmental responsibility is a popular cause among younger members of Generation Y, who are concerned about the impact of climate change on the planet and future generations. Many are committed to living sustainably and advocating for policies that promote environmental protection.

Question 6

For millennials,"positive business" involvement means
A) engaging in free market economics with fair but limited regulations to manage exchange relationships.
B) being part of a movement that balances the interests of shareholders, employees, and society.
C) exploiting a nation's natural resources for the betterment of its society.
D) seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching.
E) executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independent.

Accepted Answer

Millennials are concerned with more than just profits and financial gain for shareholders. They want businesses to consider the impact their actions have on employees and society as a whole. This means finding a balance between these interests and creating a positive impact.

Question 7

Members of Generation Y,also known as __________,are interested in sustainability including sustainable campus communities.
A) activists
B) sustainers
C) progressives
D) reformers
E) millennials

Accepted Answer

Generation Y is also known as millennials, and they are known for their interest in sustainability, including sustainable campus communities. The other answer options may have overlapping qualities, but they do not specifically refer to this demographic group.

Question 8

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different
A) races or ethnic groups.
B) nations.
C) religions.
D) generational cohorts.
E) genders.

Accepted Answer

Multicultural marketing specifically targets different races or ethnic groups and acknowledges the unique cultural attributes and differences of these groups. While religions, generational cohorts, and genders can also be factors in targeting specific markets, they are not specifically encompassed by the term "multicultural marketing."

Question 9

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?
A) echo-boomers
B) Generation Xers
C) Generation Yers
D) baby boomers
E) baby busters

Accepted Answer

The advertisement is targeting baby boomers who may have children that have left the nest and are now entering retirement age.

Question 10

Generation X
A) is the least healthy generation since the 1940s.
B) accounts for twice the amount of consumer spending as any other generational cohort.
C) is now the largest segment of business travelers.
D) is interested in distinctive, memorable, and personal experiences.
E) is a label often used synonymously with the term 'millennials.'

Accepted Answer

The answer of Generation X
A) is the least healthy generation...

Question 11

Members of Generation Y are more likely than other generational cohorts to influence
A) luxury air travel.
B) health care and insurance.
C) retirement plans.
D) video games.
E) automobile design.

Accepted Answer

Generation Y, also known as Millennials, grew up during the rise of video games and digital technology, making them more influential in the video game industry compared to other generational cohorts.

Question 12

________ is the generational cohort described as self-reliant,supportive of racial and ethnic diversity,better educated than previous generations,and not prone to extravagance.
A) Generation Z
B) Generation Y
C) Millennials
D) Generation X
E) Baby boomers

Accepted Answer

The characteristics described in the question align with those commonly associated with Generation X, born between 1965 and 1980.

Question 13

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.
A) Generation Z
B) Generation Y
C) millennials
D) Generation X
E) baby boomers

Accepted Answer

Generation X was born between the mid-1960s and early 1980s, during a period of declining birth rates after the post-World War II baby boom.

Question 14

Generation X consumers are
A) likely to rely on others.
B) authoritative decision makers.
C) very prone to extravagance.
D) generally supportive of racial and ethnic diversity.
E) poorly educated.

Accepted Answer

Generation X consumers are generally supportive of racial and ethnic diversity, as this group grew up during a time of significant cultural shifts and social movements. They value inclusivity and tend to seek out products and brands that align with their values of tolerance and diversity.

Question 15

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.
A) ten
B) seven
C) five
D) three
E) two

Accepted Answer

The answer of Approximately one in __________ U.S.residents is African...

Question 16

When compared to other generational cohorts,members of Generation Y are most likely to influence
A) packaged food products.
B) health care and insurance.
C) communication and networking devices.
D) retirement plans.
E) automobile design.

Accepted Answer

Members of Generation Y, also known as millennials, are known to be tech-savvy and heavily reliant on communication and networking devices such as smartphones and social media. Therefore, they are most likely to influence the development and design of communication and networking devices.

Question 17

All of the following statements are true except which?
A) LEED stands for Leadership in Energy and Environmental Design.
B) Today's college graduates now seek green jobs that involve some aspect of social responsibility.
C) Colleges of business have yet to establish sustainability course electives and case studies.
D) Many students want to be involved with organizations such as Net Impact to use business to improve the world.
E) Millennials want to make a difference by making the world a better place.

Accepted Answer

This statement is false. Many colleges of business now offer sustainability course electives and case studies.

Question 18

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races and ethnic groups are referred to as __________ marketing programs.
A) panethnic
B) generational
C) cross-cultural
D) multicultural
E) regional

Accepted Answer

Multicultural marketing programs are specifically designed to cater to the needs and preferences of diverse racial and ethnic groups. These programs aim to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of these groups. Panethnic marketing refers to marketing efforts that target multiple ethnic groups that share similar cultural characteristics. Generational marketing targets specific age groups, while cross-cultural marketing focuses on the similarities and differences between different cultures. Regional marketing focuses on marketing efforts tailored to specific geographic regions.

Question 19

Generation Y is sometimes referred to as
A) echo-boomers.
B) baby boomers.
C) baby busters.
D) the downtrodden generation.
E) Generation

Accepted Answer

Generation Y is sometimes referred to as echo-boomers because they are the children of the baby boomers and have similarities in terms of values, beliefs, and attitudes. They were born between the early 1980s to the mid-1990s.

Question 20

Of the following,which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?
A) Asian Americans
B) Hispanics
C) African Americans
D) American Indian and other native populations
E) Indian immigrants (from India)

Accepted Answer

According to a report by the Selig Center for Economic Growth, as of 2019, Hispanic buying power in the United States stood at $1.5 trillion, making it the largest racial or ethnic group in terms of economic impact. This was followed by Asian Americans at $1.2 trillion, African Americans at $1.1 trillion, and American Indian and other native populations at $225 billion. Indian immigrants accounted for $126 billion in buying power in 2019.

Quiz 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to

The generation of children born between 1977 and 1994 is sometimes referred to as

Americans born between 1977 and 1994 are referred to as

The 50 million people born between 1965 and 1976,also called the __________,refers to Generation X.

Younger members of Generation Y are idealistic and eager to get started as a force for good.One way they hope to achieve their goal is through

For millennials,"positive business" involvement means

Members of Generation Y,also known as __________,are interested in sustainability including sustainable campus communities.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Generation X

Members of Generation Y are more likely than other generational cohorts to influence

________ is the generational cohort described as self-reliant,supportive of racial and ethnic diversity,better educated than previous generations,and not prone to extravagance.

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Generation X consumers are

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

When compared to other generational cohorts,members of Generation Y are most likely to influence

All of the following statements are true except which?

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races and ethnic groups are referred to as __________ marketing programs.

Generation Y is sometimes referred to as

Of the following,which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?