Question 1

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of
A) profit responsibility.
B) cause marketing.
C) stakeholder responsibility.
D) societal responsibility.
E) mass marketing.

Accepted Answer

The answer of The maker of Wrigley chewing gum funded...

Question 2

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more)would be practicing
A) profit responsibility.
B) cause marketing.
C) stakeholder responsibility.
D) mass marketing.
E) societal responsibility.

Accepted Answer

Choosing an environmentally friendly paint option, even though it may cost more, demonstrates a commitment to societal responsibility by considering the impact on the environment and future generations.

Question 3

The groups primarily served by a firm exhibiting profit responsibility include
A) the general public, public interest groups, and the environment.
B) consumers, employees, and supplier/distributors.
C) owners and stockholders.
D) the general public and competitors.
E) state and federal government.

Accepted Answer

A firm exhibiting profit responsibility is primarily focused on generating profits for its owners and stockholders. This means that decisions and actions are made with the goal of maximizing financial returns for the owners and increasing stock value. While other groups such as consumers, employees, and suppliers/distributors are important to the firm's success, their interests are typically secondary to the goal of profitability. The general public, public interest groups, the environment, competitors, and government are not typically considered groups served by a firm exhibiting profit responsibility.

Question 4

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of
A) recycle marketing.
B) cause marketing.
C) green marketing.
D) environmental marketing.
E) triple-top line marketing.

Accepted Answer

Chrysler's recycling programs focus on sustainability and reducing their environmental impact, which falls under the category of green marketing.

Question 5

Genzyme,the maker of Cerdelga,a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide,has been criticized for charging up to $300,000 for a year's worth of Cerdelga.This is an example of the manufacturer adhering to its
A) utopian responsibility.
B) moral idealism.
C) social responsibility.
D) cause marketing strategy.
E) profit responsibility.

Accepted Answer

The price of Cerdelga indicates that Genzyme is prioritizing its profit responsibility, or its obligation to maximize profits for its shareholders, over other considerations such as social responsibility or the affordability of the medication for patients.

Question 6

Stakeholder responsibility refers to
A) the view that an organization has an obligation to those who can affect the achievement of its objectives.
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C) the duty of a firm to maximize profits for its owners or stockholders.
D) the concept that no expansion or additional research and development will occur until a company is making a profit.
E) the idea that organizations are part of a larger society and are accountable to that society for their actions.

Accepted Answer

The answer of Stakeholder responsibility refers to
A) the view that...

Question 7

Triple-bottom line refers to
A) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
B) the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
C) the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D) the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously.
E) three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.

Accepted Answer

The triple-bottom line is a concept that emphasizes the need for organizations to consider three bottom lines: social, environmental, and financial, while pursuing sustainable growth. This means that an organization should strive to improve the state of people, the planet, and profit simultaneously.

Question 8

Levi Strauss & Co.uses eight recycled plastic bottles,which make up at least 20 percent of the content,in fabricating each pair of its Waste<Less jeans.This is an example of
A) proactive marketing.
B) consumerism.
C) an ecological code of ethics.
D) green marketing.
E) cause marketing.

Accepted Answer

Levi Strauss & Co. is practicing green marketing by using recycled materials in their products.

Question 9

Many fast-food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill)for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags,usually clearly marked as such.These fast-food restaurants are practicing
A) triple-top line marketing.
B) green marketing.
C) consumerism.
D) an ecological code of ethics.
E) cause marketing.

Accepted Answer

The practice of using recycled and environmentally-friendly packaging is an example of green marketing, which focuses on promoting products that are environmentally sustainable and responsible.

Question 10

Toyota Motor Corp.executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota consumers,employees,suppliers,and dealers.
A) moral idealism
B) stakeholder responsibility
C) utilitarianism
D) cause marketing
E) profit responsibility

Accepted Answer

The situation described in the passage involves multiple stakeholders, including consumers, employees, suppliers, and dealers. Toyota executives were criticized for not taking responsibility for the impact of their product defect on these stakeholders, indicating a lack of stakeholder responsibility. The other options (moral idealism, utilitarianism, cause marketing, and profit responsibility) do not accurately describe the issue at hand.

Question 11

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as
A) social responsibility.
B) value consciousness.
C) benefit marketing.
D) profit responsibility.
E) stakeholder responsibility.

Accepted Answer

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as profit responsibility. This means that the company's primary goal is to make a profit for its shareholders rather than focusing on social responsibility or benefiting all stakeholders.

Question 12

Who said the following: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud"?
A) Federal Reserve Chairman Ben Bernanke
B) Nobel Laureate Paul Krugman
C) President Barack Obama
D) Nobel Laureate Milton Friedman
E) President Ronald Reagan

Accepted Answer

This statement was made by Milton Friedman, a Nobel Laureate in economics, in his book "Capitalism and Freedom" published in 1962. Friedman was a known advocate for free-market capitalism and this statement reflects his belief in the primacy of maximizing profits as the primary responsibility of businesses.

Question 13

Societal responsibility refers to
A) the obligation that organizations have to the preservation of the ecological environment and the general public.
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C) the view that an organization has an obligation to those who can affect the achievement of its objectives.
D) the duty of a firm to maximize profits for its owners or stockholders.
E) the idea that organizations are part of a larger society and are accountable to that society for their actions.

Accepted Answer

The answer of Societal responsibility refers to
A) the obligation that...

Question 14

All of the following are the result of an interest in the triple-bottom line except which?
A) sustainable development
B) cause marketing
C) environmental scans
D) green marketing
E) social audits

Accepted Answer

An interest in the triple-bottom line typically leads to a focus on sustainable development, cause marketing, green marketing, and social audits, which are all practices that prioritize economic, environmental, and social impact. However, environmental scans typically focus on identifying environmental risks and opportunities, rather than considering the triple-bottom line.

Question 15

The groups primarily served by a firm exhibiting stakeholder responsibility include
A) the general public, public interest groups, and the environment.
B) consumers, employees, suppliers, and distributors.
C) owners and stockholders.
D) the general public, owners, and stockholders.
E) government, owners, and stockholders.

Accepted Answer

A firm exhibiting stakeholder responsibility would prioritize not only the interests of owners and stockholders, but also those of consumers, employees, suppliers, and distributors. While considerations for the general public, public interest groups, and the environment may also be incorporated into such a business approach, they are not the primary focus.

Question 16

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as
A) social responsibility.
B) value consciousness.
C) benefit marketing.
D) stakeholder responsibility.
E) profit responsibility.

Accepted Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as "stakeholder responsibility." This means that an organization acknowledges its duty not only to its shareholders but also to other stakeholders, such as customers, employees, suppliers, and the community in which it operates. The idea is that these stakeholders can affect the success of the organization and therefore, the organization has a responsibility to these groups as well.

Question 17

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as
A) social responsibility.
B) stakeholder responsibility.
C) benefit marketing.
D) societal responsibility.
E) profit responsibility.

Accepted Answer

Societal responsibility refers to the obligation of organizations to preserve the ecological environment and contribute to the general well-being of the public. This includes addressing the social and environmental impacts of their operations and products, and adopting sustainable practices to minimize negative impacts on society and the environment. Social responsibility, stakeholder responsibility, and benefit marketing are related concepts, but do not fully capture the broad scope of organizations' responsibilities to society and the environment. Profit responsibility may prioritize financial gains over societal and environmental concerns.

Question 18

Which of the following is an example of green marketing?
A) McDonald's added apple snacks to its Happy Meals targeted at children.
B) Lowe's and Home Depot discontinued the sale of lumber and other wood products.
C) Levi-Strauss marketed prewashed jeans.
D) Joe's Lawn Service offered a special spring cleanup promotion.
E) Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not petroleum-based resins.

Accepted Answer

Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not petroleum-based resins, is an example of green marketing. This initiative aims to reduce the use of non-renewable resources and promote the use of eco-friendly materials.

Question 19

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as
A) social responsibility.
B) the triple-bottom line.
C) the marketing concept.
D) sustainability.
E) social entrepreneurship.

Accepted Answer

The triple-bottom line is a concept that recognizes the need for organizations to prioritize people, planet, and profit equally in order to achieve long-term sustainable growth. It goes beyond the traditional focus on profit maximization and includes social and environmental concerns.

Question 20

Green marketing refers to
A) the purchasing of products from producers whose farming practices are Fair Trade certified.
B) the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C) the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D) the marketing of products that have in no way been altered or reprocessed by artificial means.
E) the marketing of those products made exclusively from recycled materials.

Accepted Answer

Green marketing refers to the efforts taken by companies to produce, promote, and reclaim environmentally sensitive products. This includes everything from using sustainable materials to reducing waste and pollution in production processes.

Quiz 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more) would be practicing

The groups primarily served by a firm exhibiting profit responsibility include

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Genzyme,the maker of Cerdelga,a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide,has been criticized for charging up to $300,000 for a year's worth of Cerdelga.This is an example of the manufacturer adhering to its

Stakeholder responsibility refers to

Triple-bottom line refers to

Levi Strauss & Co.uses eight recycled plastic bottles,which make up at least 20 percent of the content,in fabricating each pair of its Waste<Less jeans.This is an example of

The duty of a firm to maximize financial returns for its owners or stockholders is referred to as

Who said the following: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud"?

Societal responsibility refers to

All of the following are the result of an interest in the triple-bottom line except which?

The groups primarily served by a firm exhibiting stakeholder responsibility include

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Which of the following is an example of green marketing?

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Green marketing refers to