The _______ for Mortimer,Inc.is "We build the world's best mousetraps."
A) mission statement
B) vision statement
C) strategic plan
D) SWOT analysis
E) values statement

Question

Quizplus · Accepted Answer

The statement "We build the world's best mousetraps" is a clear statement of the company's overall purpose and what it aims to achieve, which is a mission statement. A vision statement describes the future goals of a company, a strategic plan outlines the specific steps and actions necessary to achieve those goals, a SWOT analysis identifies a company's strengths, weaknesses, opportunities, and threats, and a values statement outlines the beliefs and principles that guide a company's behavior. None of these definitions apply to the given statement.