XYZ,Inc.,makes consumer products such as shampoo,conditioner,deodorant,and toothpaste.Recently,market research conducted at a university revealed that consumer tastes have changed,and consumers now want their products to come in pastel colors.Currently,XYZ's products all follow a deep blue packaging scheme.What source of change is this?
A) human resource problem
B) managerial decisions
C) demographic characteristics
D) manufacturing
E) changing customer preferences

Question

Quizplus · Accepted Answer

The change in consumer preferences for pastel colors is an external factor and falls under changing customer preferences.

XYZ,Inc,Makes Consumer Products Such as Shampoo,conditioner,deodorant,and Toothpaste