According to the ELM theory,the form of persuasion will depend on the characteristics of the market and the strengths of the marketing communicator's relative market position.

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According to the Elaboration Likelihood Model (ELM) theory, persuasion depends on the individual's motivation and ability to process information, not on the characteristics of the market or the communicator's relative market position.

According to the ELM Theory,the Form of Persuasion Will Depend