The three factors that determine each individual's elaboration likelihood for a particular message are _____.
A) motivation, opportunity, and ability
B) motivation, objectives, and attitude
C) motivation, opportunity, and attitude
D) motivation, objectives, and ability
E) motivation, opinions, and ability

Question

Quizplus · Accepted Answer

The three factors that determine each individual's elaboration likelihood for a particular message are motivation, opportunity, and ability. Motivation refers to the personal relevance or importance of the message to the individual, opportunity refers to the availability of time and resources to process the message, and ability refers to the individual's cognitive capacity and skill to comprehend and evaluate the message. Therefore, option A is the correct choice.

The Three Factors That Determine Each Individual's Elaboration Likelihood for a Particular