According to the hierarchy-of-effects model,the advertiser's initial imperative is to _____.
A) make people aware of the brand
B) make people like the advertisement
C) make people discuss the advertisement with others
D) encourage trial of the product
E) change beliefs of the brand

Question

Quizplus · Accepted Answer

According to the hierarchy-of-effects model, the first objective of the advertiser is to create awareness of the brand or product. This is because if people are not aware of the existence of a brand or product, they will not be able to consider or purchase it. Hence, the initial imperative is to create awareness.

According to the Hierarchy-Of-Effects Model,the Advertiser's Initial Imperative Is to _____