Attitudes would most likely precede behavior when purchasing _____.
A) pens
B) cleaning products
C) new automobiles
D) soft drinks
E) aspirin

Question

Quizplus · Accepted Answer

Attitudes are likely to precede behavior when purchasing new automobiles because it is a high involvement purchase decision that requires significant information processing, evaluation of alternatives, and consideration of personal beliefs and values. In contrast, low involvement purchases such as pens, cleaning products, soft drinks, and aspirin are more likely to be made based on habit, convenience, or price rather than attitudes.

Attitudes Would Most Likely Precede Behavior When Purchasing _____