The owner of a new pizzeria set the following marcom objective: "Make consumers aware of this new restaurant." This objective suffers from _____.
A) being unrealistic
B) not being quantitative and measurable
C) not being internally focused
D) being externally focused
E) being too specific

Question

Quizplus · Accepted Answer

The marcom objective of "Make consumers aware of this new restaurant" is not quantitative and measurable, which means it cannot be accurately tracked and evaluated for success.

The Owner of a New Pizzeria Set the Following Marcom