Which of the following can impact the sale-to-advertising response function?
A) creativity of advertising execution
B) state of the economy
C) intensity of competitive advertising efforts
D) overall quality of the brand's mix
E) All of these are correct.

Question

Quizplus · Accepted Answer

All the options mentioned can impact the sale-to-advertising response function. This function measures the correlation between advertising expenditure and sales revenue. Any changes in the economy or competitive advertising efforts can affect consumer behavior, thereby impacting their reaction to the advertising and the resulting sales. Similarly, the quality of the brand mix, including the creativity of the ad execution, can also influence the effectiveness of the advertising campaign.

Which of the Following Can Impact the Sale-To-Advertising Response Function