Advertising messages a target audience comprehends as is intended by the advertiser that are remembered,and that change the audience's brand-related opinions or behavior are referred to as _____ ads.

Question

Quizplus · Accepted Answer

Sticky ads are memorable and impactful for the target audience, leading to a change in brand-related opinions or behavior. They are designed to stick in the audience's minds and influence their decisions. Slice-of-life ads feature a realistic portrayal of everyday situations, generic ads are not specific to any brand, novel ads are innovative and attention-grabbing, and advocacy ads try to influence attitudes and behaviors towards social issues. While these ad types may also be effective, sticky ads are specifically designed to have a lasting impact on the target audience.

Advertising Messages a Target Audience Comprehends as Is Intended by the Advertiser