Advertisers avoid subjective judgments when deciding whether a prospective endorser matches well with the brand image and its intended target market.

Name: Advertisers avoid subjective judgments when deciding whether a prospective endorser matches well with the brand image and its intended target market.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Advertisers do use subjective judgments when selecting an endorser for their brand. They may consider the endorser's personality, values, and behavior as a part of this decision-making process.

Advertisers Avoid Subjective Judgments When Deciding Whether a Prospective Endorser