When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through ____________________________.
A) newspapers and magazines
B) latent and moderating publics
C) significant others and unbiased third parties
D) mass media and biased intermediaries
E) controlled and uncontrolled media

Question

Quizplus · Accepted Answer

Subtle forms of communication through significant others and unbiased third parties are recommended at this stage to build trust and credibility. These forms of communication establish a personal link between the organization and the public, leading to a more positive image and, consequently, customer satisfaction.

When the Initial Goals of Awareness and Interest Are Met,public