The two-step flow of information theory was built on the premise that certain people in our society are _________________.
A) mass media consumers
B) not capable of being persuaded
C) latent
D) opinion leaders
E) difficult to reach through the media

Question

Quizplus · Accepted Answer

The two-step flow of information theory posits that certain individuals, known as opinion leaders, have a greater influence on the attitudes and behaviors of others in their social network than mass media does. Therefore, the correct choice is option D, opinion leaders.

The Two-Step Flow of Information Theory Was Built on the Premise