An advantage of radio advertising is its ability to reach prospective customers on a personal and intimate level.
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Q21: Network television advertising,although expensive in terms of
Q24: An advantage of radio advertising is short
Q26: In terms of target audience cost per
Q27: Many advertising campaigns use radio as a
Q28: The National Advertising Bureau has made great
Q31: The best medium for demonstrating product features
Q31: Nielsen is the major company at both
Q32: Zapping takes place when ads that have
Q33: More than any other medium,television is able
Q34: The average television household now has upwards
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