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Costco's Merchandise Is Sold in Large Quantities and Stacked High

Question 57

Multiple Choice

Costco's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Costco using?


A) Price lining
B) Tonnage merchandising
C) Colour presentation
D) Frontal presentation
E) Idea-oriented presentation

Correct Answer:

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