Which of the following statements about department store entrances are NOT true?
A) Retailers try to keep the first 10 feet of the store free of merchandise, displays, and signage
B) They have cosmetics and fragrance categories at the main entrance because these categories are visually appealing and create a sense of excitement
C) The first 10 feet of a department store is prime selling space and full of commonly purchased items (staples)
D) The first 10 feet of the store are often referred to as the "decompression zone"
E) The first impression caused by the entry area affects the customer's image of the store

Question

Quizplus · Accepted Answer

The first 10 feet of a department store is typically not full of commonly purchased items, but rather free of merchandise, displays, and signage to create a welcoming and open atmosphere for customers to enter.

Which of the Following Statements About Department Store Entrances Are