A SWOT analysis is often conducted during which stage of the strategic retail planning process?

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A situational audit, also known as a SWOT analysis, is typically conducted during the second stage of the strategic retail planning process. This helps retailers to identify their strengths, weaknesses, opportunities, and threats and use this information to develop a strategic plan. The other options listed are also important stages in the planning process, but none specifically involve conducting a SWOT analysis.

A SWOT Analysis Is Often Conducted During Which Stage of the Strategic