A management orientation that focuses a retailer on determining its target market's needs and satisfying those needs more effectively than its competitors is called:

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The retailing concept is a management orientation that focuses on satisfying the needs of a target market more effectively than competitors by determining the needs and wants of target customers and delivering the desired satisfaction through a coordinated retail mix. Merchandise assortment plan and communication management are both specific strategies that can be used within the retailing concept. Management style is a broader term that encompasses various approaches to managing a business.

A Management Orientation That Focuses a Retailer on Determining Its