Zany Brainy appeals to the over-30-years old parents who have children under the age of 10 and who have annual incomes of more than $50,000.These parents are the store's:

Question

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Zany Brainy's target market is the specific group of customers that the store wants to reach and serve, which in this case are parents over 30 years old with kids under 10 and annual incomes of over $50,000. The other options (marketing mix, marketing objective, retail format, and retail mix) refer to different aspects of Zany Brainy's business operations, but do not specifically address the target market segment that the store is trying to attract.

Zany Brainy Appeals to the Over-30-Years Old Parents Who Have