__________ is the design and implementation of a retail mix to create an image of the retailer in the customer's mind relative to its competitors.

Question

Quizplus · Accepted Answer

Positioning is the process of designing and implementing a retail mix in such a way that the retailer creates a distinct image of itself in the minds of customers relative to its competitors. This image is created based on factors such as product assortment, pricing, advertising, store location, and overall atmosphere. The ultimate goal of positioning is to establish a unique and recognizable brand identity that will attract and retain loyal customers.

__________ Is the Design and Implementation of a Retail Mix