Lisa loves to stop into Winners once a week.Winners purchases overruns or out-of-season merchandise from vendors and retailers then sells them in their stores for less.With each visit,she never knows what she will find,but she feels assured it will be a bargain.Winners store is ____________ in Lisa's mind as a retailer with varied assortments with reasonable prices.

Question

Quizplus · Accepted Answer

Positioned refers to how a brand or store is strategically placed in the consumer's mind, emphasizing its unique selling proposition, such as varied assortments and reasonable prices in this context.

Lisa Loves to Stop into Winners Once a Week