The parking lot of the Chevy Café contains four vintage restored Chevrolets from the 1950s and 1960s.The café building is painted the same colour blue as used on 1964 Chevrolets.The booths inside are made to look like car bench seats.The food served is limited to burgers,hotdogs,shakes,and fries.The café's image as a retro place to eat is an example of the implementation of a/an __________ strategy.

Question

Quizplus · Accepted Answer

Positioning is the design and implementation of a retail mix to create an image of the retailer in the customer's mind relative to its competitors.

The Parking Lot of the Chevy Café Contains Four Vintage